Strengthening Market Linkages
About Us
Get to Know About CoAmana
Founded in 2018, CoAmana identifies business cases and develops commercially-viable, market-enabling digital technologies to close Africa’s largest economic gaps. In December of 2019, we piloted our digital marketplace, Amana Market, to link Nigeria’s farmers and small businesses to an ecosystem consisting of markets, information and financial services. Available through web, sms and mobile.
Amana Market is a market platform for MSMEs (Micro, small, and Medium enterprises), predominantly farmers, available through web, WhatsApp for business and SMS.
Our Mission
We aim to support digital linkages in Africa,connecting farmers and small businesses to markets, strengthening trade and supply chains. We do so through our development of the tech(i.e. Amana Market) and projects (i.e. research, impact and pilot projects that align with our digitization objectives).
How We Support Our Misson
Firstly, our digital platform Amana Market (which is a marketplace) connects consumers with farmers and small businesses.
Secondly we conduct experiments, research and pilot projects in areas that support our digitization objectives and impact. We employ behavioural economics tools. Usually project are around:
- R&D for product development
- Climate conscious linkages
- Quality of small business and farmer output
- Digital uptake and behaviour
- Financial services credit and insurance
- Data driven solutions and business models
Lastly Amana Community Supported Agriculture Day to create strong networks of trust and consciousness
Our Impact
Improved Incomes for Farmers and Small Businesses
Improved Risk Management
Gender Inclusion
Improving Quality of Supply
Financial Inclusion
Improved Climate Impact
Improved Farmer Resilience
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Farmers & MSMEs reached directly
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Access to financial services
0
%
women reached & supported
Meet Our Team
Hafsah Jumare
Chief Executive Offer
Hafsah is a Behavioural Economist with over 8 years experience in design, data and field testing of MSME finance and market information products across Sub Saharan Africa.
Alfred Olajide
Chief Product Officer
Alfred is product manager with 6 years experience in product marketing and solution integration for tech start ups across various sectors including development customer services.
Mohammed Isma
Chief Technology Officer
Technology specialist with experience in developing & deploying large scale cloud solutions. Having spent 10+ years building products for desktop, web and mobile, Mohammed is adept at contributing to highly collaborative work environment
Kelechi John-Ogbuku
Head of Communications
Kelechi is a highly skilled and result oriented professional with experience in Communications, Marketing, Sales and Operations. She has created and managed multiple communication strategies and projects in start ups across various industries.
Hafsat Mohammed
Chief Financial Officer
Hafsat is an ACCA member with expertise in Financial Accounting, Corporate & Management Reporting. Hafsat has a BSc and MSc in professional accountancy with extensive experience in finance & accounting roles.
Abiye Iruayenema, PhD
Project Director
Dr. Abiye is an expert Sociocognitive Research Psychologist, Preventing and Countering Violent Extremism and a Strategic Communications Specialist. He has participated in many high-level multilateral engagements around peace building, deradicalisation, rehabilitation, reintegration and psychosocial support. He has a PhD in Psychology from Brunel University London.
Luqman Hussein
Research and Data Director
Luqman is an experienced behavioural and experimental economist with a keen interest in building data pipelines, visualisation and machine learning. He has worked on projects in agriculture, financial inclusion, and the digital economy with farmers and MSME owners across East Africa and Latin America.
Hauwa Muazu
Human Resource Manager
Hauwa is a Human resources associate with a bachelor's of communications from the University or Maryland and 4 years of experience in marketing and social media management
James Muia
Agent Network Manager, Kenya
James is an experienced Agribusiness coordinator with a bachelor's degree focused in Agricultural Economics and a demonstrated history of working in private and non-profit organization management sectors. Skilled in farm operations, teamwork, marketing, training, management and research.
Kelvin Munene
Sales Manager, Kenya
An economist and web3 enthusiast with experience in Africa's agricultural value chains, farmer engagement, research and web development. Kelvin is passionate about using industry 4.0 technologies to develop Sub-Saharan Africa's food systems.
Maureen Unogu
Communications Officer
Experienced strong support professional with a demonstrated history of working in Contact centers, Leadership and Content Development. Skilled in Customer Service, Management, and Sales with a Bachelors focused in Computer Science.
Sadiqa Sadiq
Senior Agent Network, Kano
Sadiqa has a bachelors in Computer Science with exceptional working experience in overseeing daily company administrative processes and procedures. Sadiqa ensures policies align with business objectives and strategically maps-out, plan, and manage projects with growth objectives.
Our Advisory Board
George Osure
Board Member CoAmana/ Advisor at Syngenta Foundation
Nathanial Peterson
VP PARTNERSHIPS, BUSARA CENTER FOR BEHAVIOURAL ECONOMICS MANAGING PARTNER, BURGEON STRATEGY
Nathanial is a behavioral scientist with a project portfolio that is focused on financial inclusion, insurance, and agricultural value chains.
Ladi Bala Keffi
DEPUTY DIRECTOR AT CENTRAL BANK OF NIGERIA
Aisha Bako
INVESTMENT LEAD, DEPARTMENT FOR INTERNATIONAL DEVELOPMENT LINKS
Aisha is a Private Sector Development Consultant with extensive experience in Gender Mainstreaming and M4P gained through strong work experience in research, public policy, agriculture, sustainable communities, and business. She advises on investment de-risking strategies and investments from local angel investors.
