A Farmer and You

In the course of our daily life, we often make decisions that have farther-reaching impacts than we realise. Take for instance your weekly trip to the market to restock fresh vegetables or your quick stop at the supermarket after work to buy eggs or milk for breakfast the next morning. These seemingly simple actions connect […]

The Value of Access

An Amana Market Community Meeting

For smallholder farmers, the importance of market access cannot be overemphasised. For them, access to reliable markets means a boost in productivity, income and food security. Market access greatly contributes to a reduction in poverty and hunger in communities whose primary source of income is agriculture. In many rural agricultural communities across Africa, you find […]

Why Trust?

A man walks to a stall in the market, he purchases foodstuff he expects to last his family the whole month and realizes he needs more cash. Leaving his goods there, he tells the trader he will be right back. He walks off leaving his goods and cash with the trader. He is not concerned […]

Building Trust with Users of New Digital Solutions

Trust, a psychological state comprised of real or perceived vulnerability and openness with another person or entity in anticipation of a positive outcome is imperative when introducing new technology in any niche. Particularly, to end users not familiar with adapting to technological innovations or end users unwilling to change from the current processes and protocols […]

Beyond the Physical

An often overlooked aspect of maintaining a successful and efficient organization is work culture. Company culture goes beyond what can be perceived externally, such as: accolades, dress codes, and even PR; but rather it shows in the everyday routines and behaviors of individual employees in the workplace and in how they relate to their fellow […]

Financial Solutions to Social Problems

In my short time at CoAmana, I have come to realize that a common theme is unlearning and relearning. Anybody from a financial background reading this will understand how hard it is to let go of all the rules, expectations and viewpoints that have come to be a crucial part of us. Before joining CoAmana […]

Trust: Because We Kept Showing Up

Even though Halima was not present for the CSA day in Abuja in 2021, she told me how excited she was about the success of the event and how she hoped to attend one in the future. When describing the event, she said, “We are happy that our company is growing and we trust that it will be better for us all.”

I Can See a Future…

There are very few joys in life that surpass coming face to face with people that have been impacted by your work, especially if most of your work revolves around a computer screen. As a result of the partnerships we have built over the years, Amana Market has undertaken various projects that have resulted in […]

The Start of Something New

Dear readers, Since the last time you heard from us, so much has happened; we have grown, we have learnt, our goals are much closer and we are excited to share it all with you as you join us on our journey. Join us as we start something new. Sometimes we reminisce on how far […]

Finding Allies – Issue 1: Unlearning

Welcome to the ‘finding allies’ section of our renewed newsletter ‘Tuamke’, where we take you on a journey with us through our process of unlearning and relearning. We will share monthly articles, videos, and audios addressing how development, technology and business can be more inclusive.  CoAmana has been working for 4 years to understand the […]