Deepening Market Connections: A Sit-Down with CoAmana’s CCO.
Recently, Maureen Unogu sat down with Adanama, CoAmana’s Chief Commercial Officer, for a candid conversation about her journey, the complexities of traditional markets, and what it takes to lead with clarity and impact. From trust to tech, they unpacked how CoAmana is bridging the gap between tradition and transformation across Africa. See the transcript of […]
Market Spotlight: Miharati Market
Located in Kipipiri sub-county in Nyandarua, Kenya, Miharati Market is a vibrant rural marketplace that plays a vital role in the region’s agricultural economy. Founded in 2002, this market has grown steadily and is now connected to more than three farming communities, supporting over 10,000 farmers and traders. Its strategic positioning and close ties with […]