CoAmana at the PricePally Impact Summit
IKEJA, LAGOS — May 23 2025 — Digital wholesale platform PricePally wrapped up its two-day PricePally Impact Summit on Thursday with a clear call to harness data and grassroots collaboration to unlock the productivity of Nigeria’s 38 million smallholder farmers. The summit gathered agritech founders, cooperative leaders, policy makers and financiers in Ikeja from 22–23 […]
Mapping Change: What UNDP Learned from a Participatory Pilot with CoAmana
Between November 2023 and March 2024, the United Nations Development Programme (UNDP) and the Gates Foundation undertook a participatory Monitoring, Learning and Evaluation (MLE) pilot with CoAmana, a technology firm that supports traditional agricultural markets in West and East Africa. The exercise aimed to test a joint diagnostic framework that captures five structural drivers of market performance—Resilience, Inclusiveness, […]
Building Climate‑Smart Markets: How the GSMA Innovation Fund Supercharged CoAmana’s Impact
When the GSMA Innovation Fund selected CoAmana for its climate resilience portfolio in late 2022, our goal was clear yet ambitious: prove that a digital marketplace rooted in Africa’s traditional trade hubs could help farmers thrive in the face of harsher, drier seasons. Eighteen months later, the results speak for themselves—86,000 people reached, 21,000 smallholders […]
Deepening Market Connections: A Sit-Down with CoAmana’s CCO.
Recently, Maureen Unogu sat down with Adanama, CoAmana’s Chief Commercial Officer, for a candid conversation about her journey, the complexities of traditional markets, and what it takes to lead with clarity and impact. From trust to tech, they unpacked how CoAmana is bridging the gap between tradition and transformation across Africa. See the transcript of […]
Market Spotlight: Miharati Market
Located in Kipipiri sub-county in Nyandarua, Kenya, Miharati Market is a vibrant rural marketplace that plays a vital role in the region’s agricultural economy. Founded in 2002, this market has grown steadily and is now connected to more than three farming communities, supporting over 10,000 farmers and traders. Its strategic positioning and close ties with […]
Partnerships for Markets in Africa
When we first set out to digitize agricultural trade through Amana Market, we quickly learned something important: technology alone doesn’t fix inefficiencies. Markets are living systems—held together by trust, habits, relationships, and a constant flow of goods and people. If we were serious about making these systems stronger and more inclusive, we needed more than […]
Building Stronger Connections In African Markets
Yakubu is a hardworking farmer in Jigawa State. Every week, he loads his bags of millet and groundnuts onto a borrowed motorcycle and travels to his local market—a dusty, bustling hub that has served generations before him. There, amidst the noise and activity, Yakubu sells his produce, sometimes trading hundreds of thousands of naira in […]
CoAmana Partners with Pula and Leadway to Provide Insurance for Farmers and Traders in Nigeria
CoAmana has partnered with Pula Advisors and Leadway Insurance to introduce a new insurance product for traders and farmers in Nigeria’s traditional markets. This initiative aims to provide financial protection against climate risks, theft, accidents, and business disruptions, ensuring greater economic resilience. Traditional markets are crucial to Nigeria’s agricultural economy but remain highly vulnerable to […]
Market Spotlight: City Park Market
City Park Market, located on Limuru Road in Nairobi, Kenya, has been a crucial trading hub since its founding in 1932. The market serves as a central point for small-scale traders and vendors who rely on its ecosystem for their daily business operations. It is directly connected to several farming communities, including Kinungi, Kimende, and […]
Village Capital Invests USD 500K in Coamana to Enhance Agricultural Market Systems Across Africa
We are thrilled to announce that Coamana has secured a USD 500K investment from Village Capital’s Reducing Inequalities Investment Facility. This funding will enable us to digitize trade across markets in Africa, boosting financial inclusion and empowering farming communities. With the backing of Village Capital and FMO’s MASSIF Fund, Coamana joins a distinguished group of […]