Harnessing Synergy: A Multistakeholder Strategy for Tackling Business Challenges in Market Hubs
Price tags of different products in Kenya market In Kenya, market hubs have always played a pivotal role in the daily lives of citizens. These bustling centers of commerce, such as Marikiti, City, Park, and Kangemi, have historically been sources of affordable groceries and essential goods for countless Kenyan families. However, the economic landscape in […]
The Importance of Trust in Agriculture
by Ruth Kinuthia In the agricultural business, interactions between farmers and consumers, supply chains, and regulatory frameworks are just a few of the areas where trust is significant. For the following main reasons, trust is essential in agriculture: Building trust is crucial to guaranteeing food safety. Farmers and food producers are relied upon by consumers […]
Fields of Trust
In the sun-kissed plains of Northern Nigeria, you will find a myriad of vibrant communities of farmers. Among them in the community of Jahun, a diligent farmer, Aminu, is known for his unwavering commitment and humble spirit. As the seasons come and go, Aminu’s journey unfolds, revealing the profound significance of trust in the lives […]
The Farmer’s Community
From the little time I have spent on Earth, I have had the privilege of witnessing the magic of various professions. However, the profession that has spurred my interest the most is farming. A long time ago, I attempted to join my grandmother at her farm and as you can imagine it did not go […]
Value of the Community for the Growth/Success of a Farmer
by Ruth Kinuthia Farmers have played and continue to play a crucial role in ensuring that there is sufficient food to feed the populace. Farmers must be able to manage the farm, the harvest, the livestock, and the capital to ensure a fruitful harvest and beneficial business. Nonetheless, farming is not a lone enterprise; it […]
The Unbanked Angle
Across most African countries trade is mainly conducted using physical currency due to factors such as low literacy and digital adoption rates, and as a result of this, any changes to the currency of their countries have far-reaching implications for farmers. At the turn of the year, Coamana’s Amana Market has seen a significant decline […]
A Farmer and You
In the course of our daily life, we often make decisions that have farther-reaching impacts than we realise. Take for instance your weekly trip to the market to restock fresh vegetables or your quick stop at the supermarket after work to buy eggs or milk for breakfast the next morning. These seemingly simple actions connect […]
The Value of Access
For smallholder farmers, the importance of market access cannot be overemphasised. For them, access to reliable markets means a boost in productivity, income and food security. Market access greatly contributes to a reduction in poverty and hunger in communities whose primary source of income is agriculture. In many rural agricultural communities across Africa, you find […]
Trust: Because We Kept Showing Up
Even though Halima was not present for the CSA day in Abuja in 2021, she told me how excited she was about the success of the event and how she hoped to attend one in the future. When describing the event, she said, “We are happy that our company is growing and we trust that it will be better for us all.”
I Can See a Future…
There are very few joys in life that surpass coming face to face with people that have been impacted by your work, especially if most of your work revolves around a computer screen. As a result of the partnerships we have built over the years, Amana Market has undertaken various projects that have resulted in […]