Celebrating Our Local Markets: A Look Back at CSA Day’s Event

Last year in Kenya, we had an awesome event that wasn’t just a gathering – it was a big party celebrating local farmers, traders, and partners. This event aimed to connect rural farmers and trade networks to the urban atmosphere where we turned it into a lively showcase of community and smart farming. Imagine a […]

The Transformation of Wanjohi Market via Trade Support

One of the stalls in Wanjohi Market

One of the stalls in Wanjohi Market Located at the heart of Kenya, Wanjohi Market stands as a thriving trading center that vividly demonstrates the beneficial effects of trade support on the livelihoods of its traders. This dynamic marketplace has experienced a remarkable metamorphosis, all thanks to programs focused on enhancing the prosperity and economic […]

The Importance of Trust in Agriculture

by Ruth Kinuthia In the agricultural business, interactions between farmers and consumers, supply chains, and regulatory frameworks are just a few of the areas where trust is significant. For the following main reasons, trust is essential in agriculture: Building trust is crucial to guaranteeing food safety. Farmers and food producers are relied upon by consumers […]

The Farmer’s Community

From the little time I have spent on Earth, I have had the privilege of witnessing the magic of various professions. However, the profession that has spurred my interest the most is farming. A long time ago, I attempted to join my grandmother at her farm and as you can imagine it did not go […]

Value of the Community for the Growth/Success of a Farmer

by Ruth Kinuthia Farmers have played and continue to play a crucial role in ensuring that there is sufficient food to feed the populace. Farmers must be able to manage the farm, the harvest, the livestock, and the capital to ensure a fruitful harvest and beneficial business. Nonetheless, farming is not a lone enterprise; it […]

A Farmer and You

In the course of our daily life, we often make decisions that have farther-reaching impacts than we realise. Take for instance your weekly trip to the market to restock fresh vegetables or your quick stop at the supermarket after work to buy eggs or milk for breakfast the next morning. These seemingly simple actions connect […]

The Value of Access

An Amana Market Community Meeting

For smallholder farmers, the importance of market access cannot be overemphasised. For them, access to reliable markets means a boost in productivity, income and food security. Market access greatly contributes to a reduction in poverty and hunger in communities whose primary source of income is agriculture. In many rural agricultural communities across Africa, you find […]

Why Trust?

A man walks to a stall in the market, he purchases foodstuff he expects to last his family the whole month and realizes he needs more cash. Leaving his goods there, he tells the trader he will be right back. He walks off leaving his goods and cash with the trader. He is not concerned […]

Building Trust with Users of New Digital Solutions

Trust, a psychological state comprised of real or perceived vulnerability and openness with another person or entity in anticipation of a positive outcome is imperative when introducing new technology in any niche. Particularly, to end users not familiar with adapting to technological innovations or end users unwilling to change from the current processes and protocols […]