A Farmer and You
In the course of our daily life, we often make decisions that have farther-reaching impacts than we realise. Take for instance your weekly trip to the market to restock fresh vegetables or your quick stop at the supermarket after work to buy eggs or milk for breakfast the next morning. These seemingly simple actions connect […]
The Value of Access
For smallholder farmers, the importance of market access cannot be overemphasised. For them, access to reliable markets means a boost in productivity, income and food security. Market access greatly contributes to a reduction in poverty and hunger in communities whose primary source of income is agriculture. In many rural agricultural communities across Africa, you find […]
Why Trust?
A man walks to a stall in the market, he purchases foodstuff he expects to last his family the whole month and realizes he needs more cash. Leaving his goods there, he tells the trader he will be right back. He walks off leaving his goods and cash with the trader. He is not concerned […]
Building Trust with Users of New Digital Solutions
Trust, a psychological state comprised of real or perceived vulnerability and openness with another person or entity in anticipation of a positive outcome is imperative when introducing new technology in any niche. Particularly, to end users not familiar with adapting to technological innovations or end users unwilling to change from the current processes and protocols […]
Beyond the Physical
An often overlooked aspect of maintaining a successful and efficient organization is work culture. Company culture goes beyond what can be perceived externally, such as: accolades, dress codes, and even PR; but rather it shows in the everyday routines and behaviors of individual employees in the workplace and in how they relate to their fellow […]
Financial Solutions to Social Problems
In my short time at CoAmana, I have come to realize that a common theme is unlearning and relearning. Anybody from a financial background reading this will understand how hard it is to let go of all the rules, expectations and viewpoints that have come to be a crucial part of us. Before joining CoAmana […]