The Implication of Change

It is a well-known old wives’ tale in Nigerian that your cooking gas and other supplies often finish at the most ill-conceived time, making sure that you have to jump through hoops just to restock. This is a story of one such time. Today, after a long day of meetings and deadlines, I finally decided […]

Why Trust?

A man walks to a stall in the market, he purchases foodstuff he expects to last his family the whole month and realizes he needs more cash. Leaving his goods there, he tells the trader he will be right back. He walks off leaving his goods and cash with the trader. He is not concerned […]

Building Trust with Users of New Digital Solutions

Trust, a psychological state comprised of real or perceived vulnerability and openness with another person or entity in anticipation of a positive outcome is imperative when introducing new technology in any niche. Particularly, to end users not familiar with adapting to technological innovations or end users unwilling to change from the current processes and protocols […]

Trust: Because We Kept Showing Up

Even though Halima was not present for the CSA day in Abuja in 2021, she told me how excited she was about the success of the event and how she hoped to attend one in the future. When describing the event, she said, “We are happy that our company is growing and we trust that it will be better for us all.”