In the last two decades, there has been a significant rise in the number of women leading businesses across Africa. Women are now heading traditional companies and startups, proving that they have the capability and expertise to manage and grow successful organizations. Leaders like Rose Goslinger of Pula, Hafsah Jumare of CoAmana, Ebun Feludu of Jam, and Odin Eweniyi of PiggyVest are setting powerful examples of how women can thrive in leadership roles. However, despite these advancements, women remain significantly underrepresented in leadership positions across various sectors, particularly in informal markets.
Markets in Africa operate as vast networks of small businesses, many of which are run by women. In some agricultural markets, women constitute over 56% of traders, making them a dominant force in trade and commerce. Yet, despite their large numbers, these women rarely hold leadership positions within market structures. Studies show that 98% of market leadership positions are occupied by men, while women are mostly relegated to leading women’s groups rather than broader market governance roles.
The underrepresentation of women in leadership has significant consequences. When women are not part of decision-making processes, policies and regulations affecting female business owners are often made without their input. This exclusion limits the support structures available to women entrepreneurs and restricts their access to critical resources such as capital, infrastructure, and business development programs.
Despite these challenges, women have consistently demonstrated an aptitude for effective business management. Their ability to run formal organizations successfully and implement best business practices highlights their potential to excel in leadership roles. Studies indicate that companies with diverse leadership, including strong female representation, tend to be more profitable, resilient, and adaptive to changing market conditions.
To build stronger, more economically viable communities, it is essential to encourage and empower more women to take on leadership roles in both formal and informal sectors. Providing mentorship, training, and financial support can help bridge the leadership gap. Additionally, fostering inclusive policies that ensure women’s participation in decision-making will create a more balanced and equitable business environment.
More women in leadership is not just a matter of representation—it is a catalyst for economic growth and social stability. When women are given the opportunity to lead, they drive innovation, inclusivity, and long-term sustainability in businesses and communities. By breaking down barriers and ensuring that women have equal leadership opportunities, Africa can build a stronger, more flexible, and economically viable society where all members thrive.