Market Spotlight: City Park Market

City Park Market, located on Limuru Road in Nairobi, Kenya, has been a crucial trading hub since its founding in 1932. The market serves as a central point for small-scale traders and vendors who rely on its ecosystem for their daily business operations. It is directly connected to several farming communities, including Kinungi, Kimende, and […]
The Rise of Women in Leadership: Breaking Barriers in Africa

In the last two decades, there has been a significant rise in the number of women leading businesses across Africa. Women are now heading traditional companies and startups, proving that they have the capability and expertise to manage and grow successful organizations. Leaders like Rose Goslinger of Pula, Hafsah Jumare of CoAmana, Ebun Feludu of […]
The Role of Women in Fostering Trade in Africa

Throughout history, trade has been a fundamental pillar of African economies, providing livelihoods and fostering economic growth. While discussions around trade and commerce are often dominated by men, it is essential to recognize the critical role that women play in this sector. Women have long been at the heart of African trade, not just as […]
The Impact of the Situation in Niger Republic on Local Markets

A quiet day at MaiGatari Market, Jigawa State, Nigeria The coup that took place in Niger Republic on 26th July 2023, has sent shockwaves rippling through West Africa. ECOWAS’ strong opposition to the self-declared military government has led to rising tensions within the bloc, with Mali, Burkina Faso and Guinea breaking from the joint position […]
A New Frontier: Data and Trade in African Markets

In Africa, where trade holds immense potential for unlocking economic prosperity, harnessing the power of data is critical. Data and insights can play a pivotal role in facilitating seamless exchange and driving growth in markets. Unfortunately, Africa suffers from a general paucity of data, particularly when it comes to local trade. The lack of access […]
The Importance of Trust in Agriculture

by Ruth Kinuthia In the agricultural business, interactions between farmers and consumers, supply chains, and regulatory frameworks are just a few of the areas where trust is significant. For the following main reasons, trust is essential in agriculture: Building trust is crucial to guaranteeing food safety. Farmers and food producers are relied upon by consumers […]
Fields of Trust

In the sun-kissed plains of Northern Nigeria, you will find a myriad of vibrant communities of farmers. Among them in the community of Jahun, a diligent farmer, Aminu, is known for his unwavering commitment and humble spirit. As the seasons come and go, Aminu’s journey unfolds, revealing the profound significance of trust in the lives […]
The Farmer’s Community

From the little time I have spent on Earth, I have had the privilege of witnessing the magic of various professions. However, the profession that has spurred my interest the most is farming. A long time ago, I attempted to join my grandmother at her farm and as you can imagine it did not go […]
Value of the Community for the Growth/Success of a Farmer

by Ruth Kinuthia Farmers have played and continue to play a crucial role in ensuring that there is sufficient food to feed the populace. Farmers must be able to manage the farm, the harvest, the livestock, and the capital to ensure a fruitful harvest and beneficial business. Nonetheless, farming is not a lone enterprise; it […]
The Importance of Matching Demand and Supply in Fresh Produce Markets

Written by Luqman Hussien Traders often face losses when they attempt to sell their produce in the agricultural value chain. This is especially true for traders in the fresh produce market. 4 of the key reasons contributing to this include: These are some of the key factors driving trader losses when trading agricultural produce. Needless […]