Across Africa’s traditional agricultural markets, millions of traders and farmers operate within dynamic yet fragmented systems. For years, data on these markets was sparse, inaccessible, or undervalued. At CoAmana, we’re changing that narrative. We combine rigorous data intelligence with deep community understanding to build digital tools that don’t just collect information—they solve real problems for real people.

Our work begins with data: every market transaction, price trend, and product flow provides valuable signals about how rural economies function. Through Amana Market, we capture these signals to build an accurate, evolving map of trade activity across regions. This data helps identify market gaps, predict price movements, and inform decisions for cooperatives, aggregators, and policymakers. But we don’t stop there.

Behind every data point is a person, a farmer testing new methods, a trader managing inventory, or a woman building financial resilience through community trust funds. CoAmana’s approach blends analytics with empathy. We conduct town halls, co-design sessions, and iterative feedback loops directly within markets. These engagements ensure our solutions are practical, culturally grounded, and relevant to the people they serve.

Every pilot, every iteration, and every challenge informs our next move. We’ve learned that meaningful innovation isn’t just about technology—it’s about listening, testing, adapting, and improving continuously. Whether optimizing trader onboarding, integrating weather data for climate resilience, or designing USSD tools for feature-phone users, each decision flows from insight to action.

At CoAmana, data is our compass, but people are our destination. By grounding technology in the lived experiences of African market actors, we’re building systems that not only understand markets but strengthen them—one farmer, one trader, and one community at a time.