A New Frontier: Data and Trade in African Markets
In Africa, where trade holds immense potential for unlocking economic prosperity, harnessing the power of data is critical. Data and insights can play a pivotal role in facilitating seamless exchange and driving growth in markets. Unfortunately, Africa suffers from a general paucity of data, particularly when it comes to local trade. The lack of access […]
Sadiki’s 5,000 Magunia: A Story of Data, Information and Growth
From Giakanga to King’ong’o, Sadiki’s Ubora maize flour is widely regarded as the best quality maize flour in the Nyeri region of Kenya. Restaurants, households and even traders contact Sadiki on an almost daily basis to buy some Ubora flour. There is a popular saying that the best ugali in Nyugali is made with Ubora […]