A Farmer and You

In the course of our daily life, we often make decisions that have farther-reaching impacts than we realise. Take for instance your weekly trip to the market to restock fresh vegetables or your quick stop at the supermarket after work to buy eggs or milk for breakfast the next morning. These seemingly simple actions connect […]

Why Trust?

A man walks to a stall in the market, he purchases foodstuff he expects to last his family the whole month and realizes he needs more cash. Leaving his goods there, he tells the trader he will be right back. He walks off leaving his goods and cash with the trader. He is not concerned […]

Building Trust with Users of New Digital Solutions

Trust, a psychological state comprised of real or perceived vulnerability and openness with another person or entity in anticipation of a positive outcome is imperative when introducing new technology in any niche. Particularly, to end users not familiar with adapting to technological innovations or end users unwilling to change from the current processes and protocols […]

Financial Solutions to Social Problems

In my short time at CoAmana, I have come to realize that a common theme is unlearning and relearning. Anybody from a financial background reading this will understand how hard it is to let go of all the rules, expectations and viewpoints that have come to be a crucial part of us. Before joining CoAmana […]