14th October, 2025.

At the 9th AgriFin Annual Learning Event (ALE 2025), CoAmana’s CEO, Hafsah Jumare and the National Agribusiness Group’s (NABG) Jafar Abubakar shared how the Amana Insights platform is redefining how agricultural markets operate across Africa.

Their session unpacked how artificial intelligence and market intelligence can transform decision-making across entire agricultural value chains. Through the ongoing pilot in Jigawa State, the CoAmana team has introduced digitized insights that enhance transparency, reduce inefficiencies, and strengthen local supply chains—creating a blueprint for how data can drive equitable growth in traditional markets.

As CoAmana moves toward scale, our focus remains clear and ambitious:

• Build a plug-and-play platform for agribusinesses, cooperatives, and governments—enabling them to access actionable insights instantly.
• Enable faster, lower-risk market entry for SMEs and investors looking to operate in African agricultural value chains.
• Empower farmers and traders with better prices, consistency, and resilience through real-time access to verified market data.

The Amana Insights platform represents more than a digital tool—it’s a transformation engine for Africa’s traditional agricultural markets. By turning information into intelligence and intelligence into opportunity, CoAmana continues to bridge the gap between data and human impact, one market at a time.

This vision is part of a larger ecosystem. Together with Amana Market, Smart Finance, and our climate-resilience programs, Amana Insights enables us to create an end-to-end system that connects farmers, traders, and institutions through transparency, trust, and technology. As we expand across Africa, our goal remains constant: to supercharge trade, unlock financial access, and build a future where local markets thrive sustainably.