A Farmer and You
In the course of our daily life, we often make decisions that have farther-reaching impacts than we realise. Take for instance your weekly trip to the market to restock fresh vegetables or your quick stop at the supermarket after work to buy eggs or milk for breakfast the next morning. These seemingly simple actions connect […]
The Value of Access
For smallholder farmers, the importance of market access cannot be overemphasised. For them, access to reliable markets means a boost in productivity, income and food security. Market access greatly contributes to a reduction in poverty and hunger in communities whose primary source of income is agriculture. In many rural agricultural communities across Africa, you find […]
Building Trust with Users of New Digital Solutions
Trust, a psychological state comprised of real or perceived vulnerability and openness with another person or entity in anticipation of a positive outcome is imperative when introducing new technology in any niche. Particularly, to end users not familiar with adapting to technological innovations or end users unwilling to change from the current processes and protocols […]
Beyond the Physical
An often overlooked aspect of maintaining a successful and efficient organization is work culture. Company culture goes beyond what can be perceived externally, such as: accolades, dress codes, and even PR; but rather it shows in the everyday routines and behaviors of individual employees in the workplace and in how they relate to their fellow […]
Financial Solutions to Social Problems
In my short time at CoAmana, I have come to realize that a common theme is unlearning and relearning. Anybody from a financial background reading this will understand how hard it is to let go of all the rules, expectations and viewpoints that have come to be a crucial part of us. Before joining CoAmana […]
Trust: Because We Kept Showing Up
Even though Halima was not present for the CSA day in Abuja in 2021, she told me how excited she was about the success of the event and how she hoped to attend one in the future. When describing the event, she said, “We are happy that our company is growing and we trust that it will be better for us all.”
I Can See a Future…
There are very few joys in life that surpass coming face to face with people that have been impacted by your work, especially if most of your work revolves around a computer screen. As a result of the partnerships we have built over the years, Amana Market has undertaken various projects that have resulted in […]
Sadiki’s 5,000 Magunia: A Story of Data, Information and Growth
From Giakanga to King’ong’o, Sadiki’s Ubora maize flour is widely regarded as the best quality maize flour in the Nyeri region of Kenya. Restaurants, households and even traders contact Sadiki on an almost daily basis to buy some Ubora flour. There is a popular saying that the best ugali in Nyugali is made with Ubora […]