Celebrating Our Triumph: CoAmana Takes Second Place at the SAIS Female Founder Award 2025
We’re thrilled to share that CoAmana has been named the second-place winner at the prestigious SAIS Female Founder Award 2025, a Pan-African recognition celebrating transformative women-led startups in agritech. The competition drew over 200 entries, and this honor is a testament to our team’s determination, vision, and impact At CoAmana, our mission has always been […]
CoAmana at the PricePally Impact Summit
IKEJA, LAGOS — May 23 2025 — Digital wholesale platform PricePally wrapped up its two-day PricePally Impact Summit on Thursday with a clear call to harness data and grassroots collaboration to unlock the productivity of Nigeria’s 38 million smallholder farmers. The summit gathered agritech founders, cooperative leaders, policy makers and financiers in Ikeja from 22–23 […]
Partnerships for Markets in Africa
When we first set out to digitize agricultural trade through Amana Market, we quickly learned something important: technology alone doesn’t fix inefficiencies. Markets are living systems—held together by trust, habits, relationships, and a constant flow of goods and people. If we were serious about making these systems stronger and more inclusive, we needed more than […]
The Role and Rise of Women in Trade and Leadership in Africa
Markets in Africa are built on networks of small businesses, many of which are heavily populated by women. In agricultural markets signed up on Amana Market, women make up over 56% of traders, actively shaping local economies through their entrepreneurial efforts. Yet, despite their numbers, we observed that 98% of market leadership positions in these […]
Making Local Trade Better: How We Can Improve Our Trade Networks
Coamana is like a helpful friend in our local markets, connecting farmers, market hubs, and folks who buy their goods in cool ways. To make our community grow stronger, our mission remains steadfast in leveraging technology to drive the evolution of local agricultural market systems and trade for greater efficiency, transparency, and equity. By making […]
Celebrating Our Local Markets: A Look Back at CSA Day’s Event
Last year in Kenya, we had an awesome event that wasn’t just a gathering – it was a big party celebrating local farmers, traders, and partners. This event aimed to connect rural farmers and trade networks to the urban atmosphere where we turned it into a lively showcase of community and smart farming. Imagine a […]
Demolition in Area 1 Market, Abuja: The Impact on Businesses
Demolished parts of Area 1 Market, Abuja, Nigeria. Area 1 Market has long been the bustling center for general traders and small to medium scale businesses. Some of these businesses have seen a transformation unfold (the demolition of parts of Area 1 market) in recent weeks that has changed their daily lives. Let us look […]
A New Frontier: Data and Trade in African Markets
In Africa, where trade holds immense potential for unlocking economic prosperity, harnessing the power of data is critical. Data and insights can play a pivotal role in facilitating seamless exchange and driving growth in markets. Unfortunately, Africa suffers from a general paucity of data, particularly when it comes to local trade. The lack of access […]
The Importance of Trust in Agriculture
by Ruth Kinuthia In the agricultural business, interactions between farmers and consumers, supply chains, and regulatory frameworks are just a few of the areas where trust is significant. For the following main reasons, trust is essential in agriculture: Building trust is crucial to guaranteeing food safety. Farmers and food producers are relied upon by consumers […]
Fields of Trust
In the sun-kissed plains of Northern Nigeria, you will find a myriad of vibrant communities of farmers. Among them in the community of Jahun, a diligent farmer, Aminu, is known for his unwavering commitment and humble spirit. As the seasons come and go, Aminu’s journey unfolds, revealing the profound significance of trust in the lives […]